Engine Room creative directors Dan Schmit and Michael Caplan tapped their new lead designer Todd Ingalls to spin the main title design for Comedy Central’s new sketch show Key & Peele. The highly promoted weekly show takes the 10:30pm time slot between TOSH.0 and The Daily Show with Jon Stewart. Former MADtv players Keegan-Michael Key and Jordan Peele star in the hysterical new series and worked closely with the Engine Room team along with the show’s producers to help develop the graphics-rich main title concept.
A highly choreographed green screen shoot produced by Engine Room along with a stylized design treatment take the comedians through a fast paced look at a sampling of the kinds of characters they portray on the show. The shoot involved running the talent through a series of wardrobe and make up changes, starting and ending each scene with a transitional pose, that leads to the next sequence. In 20 short seconds they go from being sports fans to gang bangers to surgical doctors to finally resolving as zombie killers.
Ingalls, who was the former lead creative designer at Intralink, joined Engine Room full time last December. In the K&P open, he masterfully wove the artful piece together into a seamless show open that perfectly sets the tone for the highly creative new series. By using Engine Room to produce the design, shoot and post for the open, Comedy Central and the K&P producers were able to take full advantage of everything the hybrid studio has to offer.