Engine Room’s recent work includes a launch spot for Inspirada, an ambitious commercial/residential development in Las Vegas, produced for Robertson Wood Advertising and Stella Productions. Directed and shot by ER owner Dan Schmit, the spot conveys life in the finished community with the real challenge lying in the fact that the actual site is presently only in very early construction.
The shoot, which took place both on a green screen stage and on location, also incorporated ER’s proprietary "Around the World Rig" camera system. The AWR was used to create a series of circular camera moves in and around the subject as she travels seamlessly through a wide range of Inspirada locales.
Working with project architects, the ER Digital Effects Unit based their work on actual CAD files when bringing the yet-to-be-built portions of the community to life, all with photo-real success. These rendered 3D backgrounds were then digitally composited with previously shot green screen elements into a fully realized vision of what the city will be like when completed around 2010.