Engine Room’s friends at Culver City design and advertising group, Hello Creative, recently turned to Engine Room to help them realize their concept for the product launch of Sony’s latest gadget, the Altus wireless home speaker system. The project, which united the design group with Engine Room’s brand of turn-key shooting, was shot on ER’s home turf at Hollywood Center Studios.
The Web and In-Store sales campaign examines the multitude of uses the Altus music system offers. The challenge with selling any new gadget is conveying how and why the latest technology is something that will enhance a consumer’s life. The Hello Creative campaign does a beautiful job in doing this by following a couple as they transition from room to room via a series of seamlessly interwoven vignettes where we witness each of the new Sony speaker system’s individual applications and uses.
From the foyer where a woman docks her iPhone, to the kitchen, office, living room, dining room and bedroom, the Sony Altus wirelessly beams synchronous music throughout the home. The Hello Design concept depicting the environment in a classic minimalist white world focuses our attention on the product and its ease of use. The project, which was natively shot in HD, had to live both as a horizontal format for the Sony website and as a vertical 16×9 aspect ratio for in-store monitors at retailers across the country.
From casting to art direction, pre-production to wrap, Engine Room’s long history of specialty shooting for all kinds of design applications made it the perfect choice to produce this innovative and high-profile live action showpiece.