When Millennium Creative Group’s Cliff Pia needed a live action partner to produce a national Reynolds Wrap spot last spring nobody anticipated that a year later two more spots would already be on air, with two more soon to be on the way. What started as one spot blossomed into an entire campaign credited with boosting Reynolds Wrap sales across the country.
Partnering with Circle One advertising in Connecticut, the three-way creative team has been working to make all the spots fun and humorous, both with performance and visual design. This has resulted in a series of inspired shoots bringing ER’s brand of expert art direction and casting together with a fantastic production crew.
ER and Millennium Creative Group have collaborated on close to a dozen commercial and web spots over the last several years. Of the tight MCG/ER relationship, Pia comments, "You can’t find a more professional or a more client friendly production partner in Hollywood than Engine Room. I trust them with any technical challenge and as important, with any client. Professionalism, honesty, integrity, and good people is a hard combination to find these days, but Engine Room has all of the above."
The feeling is mutual from everyone at ER; who view the relationship with MCG as among its best. "We shine brightest when we have the chance to shape projects all the way through the production process," reports ER principle and live action DP, Dan Schmit. "Our clients appreciate and rely on our focused attention to detail which we impress upon every aspect of our work."
Breathing new life into a household brand like Reynolds Wrap can be a difficult challenge. The fact that clients like Millennium and Circle One keep coming back for more demonstrates how collaboration with Engine Room bring success to any production task, no matter how tricky.