“Is it the cruelest sport of all, or the sweet science? It’s both!” – Jim Lampley
HBO Creative Directors and Writer/Producer Justin Joseph, teamed up with Engine Room to design and edit their 2012 Boxing Yearender. It was a great year in boxing and this compelling two minute image spot dramatically showcases the best championship bouts and biggest upsets.
Produced in-house at Engine Room in Hollywood, Creative Directors Dan Schmit and Michael Caplan along with editor Ian Shulman worked closely with Joseph to choose and finesse the most exciting moments in the season. The project required sifting through hours of dramatic boxing highlights from the 2012 season to find the choicest most dramatic moments to be included in the piece.
On the graphic side, ER lead designer Todd Ingalls added a luminous layer of type based graphics that enhance the edit into a seamless two minute overview of the what many would argue is the world’s most dramatic sport.