On the new Planet Green series FUTURE FOOD, the kitchen is regarded much more as a laboratory environment offering inspiration for a more scientific approach to the logo and graphics package design. Much as celebrity chefs Omar Cantu and Ben Roche are pushing food preparation into the future in experimental and wild ways, Engine Room has done the same for the show’s look departing from the typical and somewhat tired look of traditional cooking shows. Engine Room took cues from grade school scientific experiments rather than frying pans and food resulting in a clean and playful look. The design was so well received at Planet Green that they also adopted it for their promo campaign leading up to the premiere in spring 2010.
Future Food premieres March 30th on Planet Green.