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	<title>Engine Room News</title>
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	<link>http://engineroomhollywood.com/news</link>
	<description>Engine Room News and Updates</description>
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		<title>Engine Room parters with First Television to produce monumental documentary special &quot;EMPIRE&quot;</title>
		<link>http://engineroomhollywood.com/news/empire/</link>
		<comments>http://engineroomhollywood.com/news/empire/#comments</comments>
		<pubDate>Wed, 11 Apr 2012 17:19:05 +0000</pubDate>
		<dc:creator>intastella</dc:creator>
				<category><![CDATA[Visual Effects]]></category>

		<guid isPermaLink="false">http://engineroomhollywood.com/news/?p=384</guid>
		<description><![CDATA[An original concept developed by Engine Room, National Geographic’s “EMPIRE,” is the fascinating story of two iconic architectural endeavors, the Empire State Building and the new One World Tower which is rapidly taking its place in the Lower Manhattan. For the unique project, Engine Room teamed with Director John Joseph and First Television Producers Mack [...]]]></description>
			<content:encoded><![CDATA[<p><span class="news_images_left"><img src="http://engineroomhollywood.com/wordpress/wp-content/uploads/2012/04/emp1-230x100.jpg" alt="" title="EMPIRE" width="230" height="100" class="alignnone size-thumbnail wp-image-394" /><img src="http://engineroomhollywood.com/wordpress/wp-content/uploads/2012/04/emp2-230x100.jpg" alt="" title="emp2" width="230" height="100" class="alignnone size-thumbnail wp-image-389" /><img src="http://engineroomhollywood.com/wordpress/wp-content/uploads/2012/04/emp3-230x100.jpg" alt="" title="emp3" width="230" height="100" class="alignnone size-thumbnail wp-image-390" /><img src="http://engineroomhollywood.com/wordpress/wp-content/uploads/2012/04/emp4-230x100.jpg" alt="" title="emp4" width="230" height="100" class="alignnone size-thumbnail wp-image-391" /><img src="http://engineroomhollywood.com/wordpress/wp-content/uploads/2012/04/emp5-230x100.jpg" alt="" title="emp5" width="230" height="100" class="alignnone size-thumbnail wp-image-399" /><img src="http://engineroomhollywood.com/wordpress/wp-content/uploads/2012/04/emp6-230x100.jpg" alt="" title="emp6" width="230" height="100" class="alignnone size-thumbnail wp-image-392" /><img src="http://engineroomhollywood.com/wordpress/wp-content/uploads/2012/04/emp7-230x100.jpg" alt="" title="emp7" width="230" height="100" class="alignnone size-thumbnail wp-image-393" /></span><br />
An original concept developed by Engine Room, National Geographic’s “EMPIRE,” is the fascinating story of two iconic architectural endeavors, the Empire State Building and the new One World Tower which is rapidly taking its place in the Lower Manhattan.  For the unique project, Engine Room teamed with Director John Joseph and First Television Producers Mack Anderson and Brett McVicker to produce a documentary special that weaves modern day interviews with recreated historic sequences which transport viewers to a time that forever changed New York’s world famous skyline.</p>
<p>Empire&#8217;s original perspective, as told through the developers and ironworkers responsible for these massive accomplishments, reveals an important historic continuum in New York’s development. The story of the Empire State building is a truly fascinating record that can never be matched: In the face of the great depression, using no hard hats or nets, iron workers risked and lost their lives to build the Empire State in a mere 13 months. Empire also brings witness to One World Tower, where safety is the highest priority. Many of the ironworkers on One World Tower have a lifeline to the Empire State built by great uncles or grandparents in the ironwork trade.</p>
<p>&#8220;For many people, the Empire State is an incredible monument to achievement and a symbol of a great city built by many unsung heroes&#8221; says Engine Room&#8217;s Dan Schmit. &#8220;For Engine Room, the project marks an exciting expansion into original content development partnerships.&#8221;</p>
<p>To bring this story to life, Engine Room utilized animation and visual effects to painstakingly recreate historic sequences that bring the viewer back in time and to the 82nd floor of the Empire State building. Engine Room&#8217;s Dan Schmit lensed the recreations and cast the historic actors, and his team built set pieces and produced all of the digital elements needed to depict the many facets of the Empire State construction team.  Engine Room tapped Zach Kenny to produce and design the show&#8217;s beautiful, deco-inspired main titles and interstitial graphics.</p>
<p>The story of the Empire State is interwoven with that of One World Tower, a potent symbol of triumph over adversity built on a sacred site of one of the nation’s most tragic events. Through revealing interviews directed by John Joseph, the developers express both pride and responsibility surrounding the project.  </p>
<p>EMPIRE airs Sunday May 20th at 8pm on the National Geographic Channel.</p>
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		<title>Once again Engine Room wrap&#8217;s it with Reynolds</title>
		<link>http://engineroomhollywood.com/news/reynolds-2012/</link>
		<comments>http://engineroomhollywood.com/news/reynolds-2012/#comments</comments>
		<pubDate>Sat, 11 Feb 2012 11:37:55 +0000</pubDate>
		<dc:creator>intastella</dc:creator>
				<category><![CDATA[Live Action]]></category>

		<guid isPermaLink="false">http://engineroomhollywood.com/news/?p=369</guid>
		<description><![CDATA[For a third round Millennium Creative Group’s Cliff Pia partnered with Engine Room to produce the fourth and fifth installment in the national Reynolds Wrap campaign that has been boosting sales of the popular food wrap product across the country for the last 18 months. Partnering with Circle One advertising of Connecticut, the three-way creative [...]]]></description>
			<content:encoded><![CDATA[<p><span class="news_images_right"><img src="http://engineroomhollywood.com/wordpress/wp-content/uploads/2012/02/Reynolds_Holiday_1-230x100.jpg" alt="" title="Reynolds_Holiday_1" width="230" height="100" class="alignnone size-thumbnail wp-image-370" /><img src="http://engineroomhollywood.com/wordpress/wp-content/uploads/2012/02/Reynolds_Holiday_2-230x100.jpg" alt="" title="Reynolds_Holiday_2" width="230" height="100" class="alignnone size-thumbnail wp-image-371" /><img src="http://engineroomhollywood.com/wordpress/wp-content/uploads/2012/02/Reynolds_Holiday_3-230x100.jpg" alt="" title="Reynolds_Holiday_3" width="230" height="100" class="alignnone size-thumbnail wp-image-372" /><img src="http://engineroomhollywood.com/wordpress/wp-content/uploads/2012/02/Reynolds_Holiday_4-230x100.jpg" alt="" title="Reynolds_Holiday_4" width="230" height="100" class="alignnone size-thumbnail wp-image-373" /><img src="http://engineroomhollywood.com/wordpress/wp-content/uploads/2012/02/Reynolds_Pan_Liner_1-230x100.jpg" alt="" title="Reynolds_Pan_Liner_1" width="230" height="100" class="alignnone size-thumbnail wp-image-374" /><img src="http://engineroomhollywood.com/wordpress/wp-content/uploads/2012/02/Reynolds_Pan_Liner_2-230x100.jpg" alt="" title="Reynolds_Pan_Liner_2" width="230" height="100" class="alignnone size-thumbnail wp-image-375" /></span><br />
For a third round Millennium Creative Group’s Cliff Pia partnered with Engine Room to produce the fourth and fifth installment in the national Reynolds Wrap campaign that has been boosting sales of the popular food wrap product across the country for the last 18 months.</p>
<p>Partnering with Circle One advertising of Connecticut, the three-way creative team has been working to make all the spots fun and humorous, through both performance and visual design.  This has resulted in a series of inspired shoots bringing ER’s brand of expert art direction and casting together with a fantastic production crew.</p>
<p>ER and Millennium Creative Group have collaborated on close to a dozen commercial and web spots over the last several years.  Of the tight MCG/ER relationship, Pia comments, “You can&#8217;t find a more professional or a more client friendly production partner in Hollywood than Engine Room. I trust them with any technical challenge and as important, with any client. Professionalism, Honesty, integrity, and good people is a hard combination to find these days, but Engine Room has all of the above.”</p>
<p>The feeling is mutual from everyone at ER; who view the relationship with MCG as among its best. “We shine brightest when we have the chance to shape projects all the way through the production process,” reports ER principle and live action DP, Dan Schmit.  “Our clients appreciate and rely on our focused attention to detail which we impress upon every aspect of our work”. </p>
<p>Breathing new life into a household brand like Reynolds Wrap can be a difficult challenge. The fact that clients like Millennium and Circle One keep coming back for more demonstrates how collaboration with Engine Room can bring success to any production task, no matter how tricky.</p>
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		<title>Through The Wormhole with Morgan Freeman Season 3</title>
		<link>http://engineroomhollywood.com/news/through-the-wormhole-with-morgan-freeman-season-3/</link>
		<comments>http://engineroomhollywood.com/news/through-the-wormhole-with-morgan-freeman-season-3/#comments</comments>
		<pubDate>Sat, 11 Feb 2012 11:22:51 +0000</pubDate>
		<dc:creator>intastella</dc:creator>
				<category><![CDATA[Visual Effects]]></category>

		<guid isPermaLink="false">http://engineroomhollywood.com/news/?p=353</guid>
		<description><![CDATA[Once again Engine Room has joined forces with documentarian James Younger and The Incubator to produce the graphics and animation for the third season of the Science Channel hit series, Through the Wormhole With Morgan Freeman. Produced in conjunction with Freeman’s company Revelation Entertainment, Through the Wormhole explores the latest scientific theories behind the biggest [...]]]></description>
			<content:encoded><![CDATA[<p><span class="news_images_left"><img class="size-thumbnail wp-image-354 alignnone" title="201_005" src="http://engineroomhollywood.com/wordpress/wp-content/uploads/2012/02/201_005-230x100.jpg" alt="" width="230" height="100" /><img class="alignnone size-thumbnail wp-image-358" title="202_130" src="http://engineroomhollywood.com/wordpress/wp-content/uploads/2012/02/202_130-230x100.jpg" alt="" width="230" height="100" /><img class="alignnone size-thumbnail wp-image-357" title="201_085" src="http://engineroomhollywood.com/wordpress/wp-content/uploads/2012/02/201_085-230x100.jpg" alt="" width="230" height="100" /><img class="alignnone size-thumbnail wp-image-356" title="201_070" src="http://engineroomhollywood.com/wordpress/wp-content/uploads/2012/02/201_070-230x100.jpg" alt="" width="230" height="100" /><img class="alignnone size-thumbnail wp-image-355" title="201_030" src="http://engineroomhollywood.com/wordpress/wp-content/uploads/2012/02/201_030-230x100.jpg" alt="" width="230" height="100" /></span><br />
Once again Engine Room has joined forces with documentarian James Younger and The Incubator to produce the graphics and animation for the third season of the Science Channel hit series, Through the Wormhole With Morgan Freeman. </p>
<p>Produced in conjunction with Freeman’s company Revelation Entertainment, Through the Wormhole explores the latest scientific theories behind the biggest topics of all.  In the first and second seasons subjects were a mix of scientific and philosophical topics: Is there a Creator?, What is Dark Matter?, Where is the Edge to the Universe?  Now in season three the focus is getting even more interesting, and controversial: Is the Universe Alive?, Can we Eliminate Evil?, Is there a Superior Race?</p>
<p>To help illustrate the latest theory’s Engine Room&#8217;s VFX supervisor Adam Simpson enlists many of the industry’s most visionary artistic talents. And as digital artists are often science buffs at heart, ER doesn’t have to look far to find collaborators who are passionate about the subject matter.<br />
Setting the series off from the typical dry science doc show, Through the Wormhole producers and directors embraced many different graphic and animation styles throughout each episode.  These range widely from photo-real rendered 3D CG to traditional hand illustrated and Flash animation sequences. The intention is to make the often lofty subject matters accessible to a very wide audience.  Judging from the ratings jump, it’s working!</p>
<p>From the macro, as in a 90 second continuous sequence showing the Big Bang and all creation, to a micro journey inside the smallest particles ever detected, Engine Room enjoys the challenges required to bring this ambitious show to life.  With the next ten episodes currently in production, be looking for more amazing scientific adventures coming from inside the Wormhole this Spring.</p>
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		<title>Comedy Central&#8217;s new show Key &amp; Peele taps Engine Room for cool main title</title>
		<link>http://engineroomhollywood.com/news/key-and-peele/</link>
		<comments>http://engineroomhollywood.com/news/key-and-peele/#comments</comments>
		<pubDate>Wed, 01 Feb 2012 07:37:19 +0000</pubDate>
		<dc:creator>intastella</dc:creator>
				<category><![CDATA[Design]]></category>

		<guid isPermaLink="false">http://engineroomhollywood.com/news/?p=328</guid>
		<description><![CDATA[Engine Room creative directors Dan Schmit and Michael Caplan tapped their new lead designer Todd Ingalls to spin the main title design for Comedy Central&#8217;s new sketch show Key &#38; Peele. The highly promoted weekly show takes the 10:30pm time slot between TOSH.0 and The Daily Show with Jon Stewart.  Former MADtv players Keegan-Michael Key [...]]]></description>
			<content:encoded><![CDATA[<p><span class="news_images_right"><img class="alignnone size-full wp-image-329" title="keyandpeele1" src="http://engineroomhollywood.com/wordpress/wp-content/uploads/2012/01/keyandpeele1.jpg" alt="" width="230" height="100" /><img class="alignnone size-full wp-image-330" title="keyandpeele2" src="http://engineroomhollywood.com/wordpress/wp-content/uploads/2012/01/keyandpeele2.jpg" alt="" width="230" height="100" /><img class="alignnone size-full wp-image-331" title="keyandpeele3" src="http://engineroomhollywood.com/wordpress/wp-content/uploads/2012/01/keyandpeele3.jpg" alt="" width="230" height="100" /><img class="alignnone size-full wp-image-332" title="keyandpeele4" src="http://engineroomhollywood.com/wordpress/wp-content/uploads/2012/01/keyandpeele4.jpg" alt="" width="230" height="100" /><img class="alignnone size-full wp-image-333" title="keyandpeele5" src="http://engineroomhollywood.com/wordpress/wp-content/uploads/2012/01/keyandpeele5.jpg" alt="" width="230" height="100" /><br />
</span></p>
<p>Engine Room creative directors Dan Schmit and Michael Caplan tapped their new lead designer Todd Ingalls to spin the main title design for Comedy Central&#8217;s new sketch show Key &amp; Peele. The highly promoted weekly show takes the 10:30pm time slot between TOSH.0 and The Daily Show with Jon Stewart.  Former MADtv players Keegan-Michael Key and Jordan Peele star in the hysterical new series and worked closely with the Engine Room team along with the show’s producers to help develop the graphics-rich main title concept.</p>
<p>A highly choreographed green screen shoot produced by Engine Room along with a stylized design treatment take the comedians through a fast paced look at a sampling of the kinds of characters they portray on the show.  The shoot involved running the talent through a series of wardrobe and make up changes, starting and ending each scene with a transitional pose, that leads to the next sequence.  In 20 short seconds they go from being sports fans to gang bangers to surgical doctors to finally resolving as zombie killers.</p>
<p>Ingalls, who was the former lead creative designer at Intralink, joined Engine Room full time last December.  In the K&amp;P open, he masterfully wove the artful piece together into a seamless show open that perfectly sets the tone for the highly creative new series.  By using Engine Room to produce the design, shoot and post for the open, Comedy Central and the K&amp;P producers were able to take full advantage of everything the hybrid studio has to offer.</p>
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		<title>Engine Room innovation shines with Soul Surfer</title>
		<link>http://engineroomhollywood.com/news/soul-surfer/</link>
		<comments>http://engineroomhollywood.com/news/soul-surfer/#comments</comments>
		<pubDate>Mon, 28 Mar 2011 05:33:54 +0000</pubDate>
		<dc:creator>intastella</dc:creator>
				<category><![CDATA[Visual Effects]]></category>

		<guid isPermaLink="false">http://www.engineroomhollywood.com/news/?p=218</guid>
		<description><![CDATA[SOUL SURFER is the inspiring true story of teen surfer Bethany Hamilton, who lost her arm in a shark attack and courageously overcame all odds to become a champion. The film, directed by Sean McNamara, features an all-star cast including AnnaSophia Robb, Helen Hunt, Carrie Underwood and Dennis Quaid. Amazing surfing, moving performances and photoreal [...]]]></description>
			<content:encoded><![CDATA[<p><a class="fb_general" href="/play/visual-effects/archive/NBC-Soul-Surfer/&amp;width=640&amp;height=376"><img src="http://engineroomhollywood.com/wordpress/wp-content/uploads/2011/03/nbc-soulsurfer.png" alt="NBC Los Angeles Logo" title="See NBC Los angeles’s behind the scenes look at making “Soul Surfer” with Engine Room." width="640" height="69" class="alignnone size-full wp-image-318" /></a><br />
<a title="Read how Engine Room brought “Soul surfer” to life at latimes.com." href="http://latimesblogs.latimes.com/entertainmentnewsbuzz/2011/04/la-based-effects-company-engine-room-rides-the-wave-of-soul-surfer.html" target="_blank"><img class="alignnone size-full wp-image-308" style="margin-bottom: 20px;" title="LA-Times-Soul-Surfer" src="http://engineroomhollywood.com/wordpress/wp-content/uploads/2011/03/LA-Times-Soul-Surfer.png" alt="Read how Engine Room brought “Soul surfer” to life at latimes.com." width="640" height="69" /></a><br />
<img class="alignleft size-full wp-image-219" title="Soul Surfer Before and After 1" src="http://engineroomhollywood.com/wordpress/wp-content/uploads/2011/03/SSV_129_116_Split-e1301290324313.jpg" alt="" width="640" height="164" /><br />
<img class="alignleft size-full wp-image-225" title="Soul Surfer Before and After 2" src="http://engineroomhollywood.com/wordpress/wp-content/uploads/2011/03/SoulSurfer_VFX_005-e1301291221652.jpg" alt="" width="640" height="157" /></p>
<p>SOUL SURFER is the inspiring true story of teen surfer Bethany Hamilton, who lost her arm in a shark attack and courageously overcame all odds to become a champion. The film, directed by Sean McNamara, features an all-star cast including AnnaSophia Robb, Helen Hunt, Carrie Underwood and Dennis Quaid. Amazing surfing, moving performances and photoreal effects all contribute to this inspirational film experience.</p>
<p>Bethany Hamilton’s transformation from shark attack victim to top surfing pro makes her nothing short of a real life superhero. But for the story to translate to a film’s retelling, audiences have to accept AnnaSophia’s physical loss as real. To accomplish this challenge, Director Sean McNamara turned to longtime collaborator VFX Supervisor Dan Schmit and Engine Room to lead what would ultimately become 750 intensive effects shots.</p>
<p>“Dan and I have collaborated for many years and have a shorthand that was key to this complex undertaking,” says Director McNamara. “His team was integral to making this inspirational story of a true champion. They solved all of the visual puzzles beautifully.”</p>
<p><img class="alignleft size-full wp-image-227" title="Soul Surfer Before and After 3" src="http://engineroomhollywood.com/wordpress/wp-content/uploads/2011/03/SoulSurfer_VFX_006a-e1301291087344.jpg" alt="" width="640" height="164" /><br />
<img class="alignleft size-full wp-image-231" title="Soul Surfer Before and After 4" src="http://engineroomhollywood.com/wordpress/wp-content/uploads/2011/03/SoulSurfer_VFX_011a-e1301291447465.jpg" alt="" width="640" height="164" /></p>
<p>Dan and Engine Room EP Michael Caplan provided on set VFX supervision in Hawaii, returning to the Hollywood studio to oversee their core creative team and offsite artist group of highly vetted remote individuals. Working closely with artists from all over the US and as far away as Macedonia, Engine Room tapped expert effects practitioners best suited for each shot including the hundreds of arm removals, torso and background replacements, surfboard color changes, face replacements and more.</p>
<p>Engine Room’s in house artist team, headed by Compositing Supervisors Eric Heavens, Dave Piedra, Paddy Culham and Mary Dowd, tackled the most challenging shots and engineered solutions for the technical challenges inherent in shooting water scenes with moving cameras, multiple surfers and a prosthetic-clad lead.  VFX editors Adam Simpson and Ian Shulman kept the massive show organized and the filmmakers constantly up to date with temp effects shots for screenings throughout a long six month editing process.</p>
<p>“To gloriously overcome her disability required amazing reserves of discipline, strength and courage; the fact that they were summoned by a thirteen year-old is truly inspirational,” says Dan Schmit. “We are proud help Sean and his team portray such an incredible example of triumph.”</p>
<p><img class="alignleft size-full wp-image-232" title="Soul Surfer Before and After 5" src="http://engineroomhollywood.com/wordpress/wp-content/uploads/2011/03/SoulSurfer_VFX_017-e1301291527337.jpg" alt="" width="640" height="164" /><br />
<img class="alignleft size-full wp-image-233" title="Soul Surfer Before and After 6" src="http://engineroomhollywood.com/wordpress/wp-content/uploads/2011/03/SoulSurfer_VFX_007-e1301291562469.jpg" alt="" width="640" height="164" /></p>
<p><a href="http://latimesblogs.latimes.com/entertainmentnewsbuzz/2011/04/la-based-effects-company-engine-room-rides-the-wave-of-soul-surfer.html">Read how Engine Room brought “Soul surfer” to life at latimes.com.</a></p>
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		<title>Engine Room taps comic book talent to create innovative graphic tease series</title>
		<link>http://engineroomhollywood.com/news/engine-room-taps-comic-book-talent-to-create-innovative-graphic-tease-series/</link>
		<comments>http://engineroomhollywood.com/news/engine-room-taps-comic-book-talent-to-create-innovative-graphic-tease-series/#comments</comments>
		<pubDate>Wed, 23 Mar 2011 07:58:28 +0000</pubDate>
		<dc:creator>intastella</dc:creator>
				<category><![CDATA[Design]]></category>

		<guid isPermaLink="false">http://www.engineroomhollywood.com/news/?p=203</guid>
		<description><![CDATA[Engine Room is in mid-season production on an innovative comic-book style campaign with Gary Hartley and his Fox Sports Graphics team for this season&#8217;s NASCAR on FOX. Each week ER is producing a 30 second custom tease that recaps the thrills, spills and upsets from the previous week’s NASCAR race. These largely animated teases are [...]]]></description>
			<content:encoded><![CDATA[<p><span class="news_images_left"><img src="/_library/gfx/_news/NAS_WEEK_01_02.jpg" width="230" height="100" alt="NASCAR on Fox"/><img src="/_library/gfx/_news/NAS_WEEK_03_01.jpg" width="230" height="100" alt="NASCAR on Fox"/><img src="/_library/gfx/_news/NAS_WEEK_03_03.jpg" width="230" height="100" alt="NASCAR on Fox"/><br />
</span></p>
<p>Engine Room is in mid-season production on an innovative comic-book style campaign with Gary Hartley and his Fox Sports Graphics team for this season&#8217;s NASCAR on FOX. Each week ER is producing a 30 second custom tease that recaps the thrills, spills and upsets from the previous week’s NASCAR race. These largely animated teases are script-to-air on a five-day schedule and include a full package of driver bumps and additional graphics for the Fox On-Air team to utilize during their weekly broadcasts.</p>
<p>Creative talent was the key in both designing and executing this high profile project, and for that ER leaned on its own Dave Piedra to spearhead the creative effort. Illustrators Frank Gomez and Iain Slack, helped define a striking pop-art look for the tracks, race cars and the drivers themselves. Within days of network sign-off, Dan Schmit joined Hartley traveling to the legendary Daytona Raceway to film the competing NASCAR drivers for their comic book alter egos. With these key assets in place, the ER home team headed by EP Michael Caplan began production, utilizing an appropriately high intensity color palate.</p>
<p><span class="news_images_right"><img src="/_library/gfx/_news/NAS_WEEK_03_04.jpg" width="230" height="100" alt="NASCAR on Fox"/><img src="/_library/gfx/_news/NAS_WEEK_04_01.jpg" width="230" height="100" alt="NASCAR on Fox"/><br />
</span></p>
<p>Unique to the spots are the custom 3D car animations for each driver.  Hand drawn textures and a custom toon-shader result in a truly different look for each of these graphic car renderings. Highlights of prior week’s races are reenacted and rendered in 3D using Maya and then each comic book panel, consisting of cars racing/crashing, track establishing, driver interiors and hero driver poses, is assembled by Compositing Supervisor Eric Heavens, who brings it all together in After Effects CS5. The first tease rolled out in February in time for the Daytona 500 and the 14 episode series will continue until June.</p>
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		<title>Through The Wormhole With Morgan Freeman</title>
		<link>http://engineroomhollywood.com/news/through-the-wormhole-with-morgan-freeman/</link>
		<comments>http://engineroomhollywood.com/news/through-the-wormhole-with-morgan-freeman/#comments</comments>
		<pubDate>Wed, 02 Feb 2011 08:07:41 +0000</pubDate>
		<dc:creator>intastella</dc:creator>
				<category><![CDATA[Visual Effects]]></category>

		<guid isPermaLink="false">http://www.engineroomhollywood.com/news/?p=185</guid>
		<description><![CDATA[Once again Engine Room has joined forces with documentarian James Younger and The Incubator to produce the graphics and animation for the upcoming second season of the Science Channel hit series, Through the Wormhole With Morgan Freeman. The series has rocketed Discovery’s spinoff network to triple their usual ratings.]]></description>
			<content:encoded><![CDATA[<p><span class="news_images_left"><img src="/_library/gfx/_news/TTW_106Headspace.jpg" width="230" height="100" alt="Through The Wormhole With Morgan Freeman "/><img src="/_library/gfx/_news/TTW_107_120_star.jpg" width="230" height="100" alt="Through The Wormhole With Morgan Freeman "/><img src="/_library/gfx/_news/TTW_MainTitle.jpg" width="230" height="100" alt="Through The Wormhole With Morgan Freeman "/><br />
</span><br />
Once again Engine Room has joined forces with documentarian James Younger and The Incubator to produce the graphics and animation for the upcoming second season of the Science Channel hit series, Through the Wormhole With Morgan Freeman. The series has rocketed Discovery’s spinoff network to triple their usual ratings.</p>
<p>Produced in conjunction with Freeman’s company, Revelation Entertainment, Through the Wormhole explores the latest scientific theories behind the biggest topics of all.  Is there a Creator?  What is dark matter?  Is there an edge to the Universe?  These are just a few of the ambitious mega-topics explored with Freeman hosting.  </p>
<p>To help illustrate the latest cutting edge theories, Engine Room enlists many of the industry’s most visionary artistic talents.  Since digital artists are generally science buffs at heart, ER doesn’t have to look far to find collaborators who are incredibly passionate about the subject matter. </p>
<p>Setting the series off from your typically dry science doc show, Through the Wormhole producers and directors embraced the concept of using many different animation styles throughout each episode.  These range widely from photo-real rendered 3D CG all the way to traditional hand illustrated and cutout animation sequences. The intention is to make the, often lofty, subject matter accessible to a very broad audience.  Judging from the huge ratings, it’s working!</p>
<p>From a macro 90-second continuous sequence showing the Big Bang and all of creation to the journey inside the smallest particles ever detected, Engine Room enjoys the challenges required to bring this ambitious show to life.  With the next ten episodes currently in production, be looking for more exciting scientific adventures coming from within the Wormhole…</p>
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		<title>ER Wraps It With Reynolds</title>
		<link>http://engineroomhollywood.com/news/reynolds/</link>
		<comments>http://engineroomhollywood.com/news/reynolds/#comments</comments>
		<pubDate>Wed, 02 Feb 2011 07:58:10 +0000</pubDate>
		<dc:creator>intastella</dc:creator>
				<category><![CDATA[Live Action]]></category>

		<guid isPermaLink="false">http://www.engineroomhollywood.com/news/?p=173</guid>
		<description><![CDATA[When Millennium Creative Group’s Cliff Pia needed a live action partner to produce a national Reynolds Wrap spot last spring nobody anticipated that a year later two more spots would already be on air, with two more soon to be on the way.  What started as one spot blossomed into an entire campaign credited with boosting Reynolds Wrap sales across the country.]]></description>
			<content:encoded><![CDATA[<p><span class="news_images_right"><img src="/_library/gfx/_news/reynolds_4.jpg" width="230" height="100" alt="Reynolds Wrap"/><img src="/_library/gfx/_news/reynolds_9.jpg" width="230" height="100" alt="Reynolds Wrap"/><img src="/_library/gfx/_news/reynolds_2.jpg" width="230" height="100" alt="Reynolds Wrap"/><br />
</span><br />
When Millennium Creative Group’s Cliff Pia needed a live action partner to produce a national Reynolds Wrap spot last spring nobody anticipated that a year later two more spots would already be on air, with two more soon to be on the way.  What started as one spot blossomed into an entire campaign credited with boosting Reynolds Wrap sales across the country.</p>
<p>Partnering with Circle One advertising in Connecticut, the three-way creative team has been working to make all the spots fun and humorous, both with performance and visual design.  This has resulted in a series of inspired shoots bringing ER’s brand of expert art direction and casting together with a fantastic production crew.</p>
<p>ER and Millennium Creative Group have collaborated on close to a dozen commercial and web spots over the last several years.  Of the tight MCG/ER relationship, Pia comments, &quot;You can&#8217;t find a more professional or a more client friendly production partner in Hollywood than Engine Room. I trust them with any technical challenge and as important, with any client. Professionalism, honesty, integrity, and good people is a hard combination to find these days, but Engine Room has all of the above.&quot;</p>
<p>The feeling is mutual from everyone at ER; who view the relationship with MCG as among its best. &quot;We shine brightest when we have the chance to shape projects all the way through the production process,&quot; reports ER principle and live action DP, Dan Schmit.  &quot;Our clients appreciate and rely on our focused attention to detail which we impress upon every aspect of our work.&quot;  </p>
<p>Breathing new life into a household brand like Reynolds Wrap can be a difficult challenge. The fact that clients like Millennium and Circle One keep coming back for more demonstrates how collaboration with Engine Room bring success to any production task, no matter how tricky.</p>
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		<title>Cross Creek Pictures Theatrical ID</title>
		<link>http://engineroomhollywood.com/news/cross-creek-pictures/</link>
		<comments>http://engineroomhollywood.com/news/cross-creek-pictures/#comments</comments>
		<pubDate>Wed, 02 Feb 2011 07:51:26 +0000</pubDate>
		<dc:creator>intastella</dc:creator>
				<category><![CDATA[Design]]></category>

		<guid isPermaLink="false">http://www.engineroomhollywood.com/news/?p=170</guid>
		<description><![CDATA[In the race to complete the Oscar contender <em>BLACK SWAN</em> for its premiere at the Venice Film Festival, the independent film producers Brian Oliver and John Breaux at Cross Creek Pictures turned to Engine Room to design a theatrical ID for their new production company.  The result is a slick noir style, black &#38; white piece that perfectly accompanies Darren Aronofsky’s latest directorial masterpiece.]]></description>
			<content:encoded><![CDATA[<p><span class="news_images_left"><img src="/_library/gfx/_news/ccp_2.jpg" width="230" height="100" alt="Cross Creek Pictures"/><img src="/_library/gfx/_news/ccp_4.jpg" width="230" height="100" alt="Cross Creek Pictures" /><img src="/_library/gfx/_news/ccp_1.jpg" width="230" height="100" alt="Cross Creek Pictures" /><br />
</span></p>
<p>In the race to complete the Oscar contender <em>BLACK SWAN</em> for its premiere at the Venice Film Festival, the independent film producers Brian Oliver and John Breaux at Cross Creek Pictures turned to Engine Room to design a theatrical ID for their new production company.  The result is a slick noir style, black &amp; white piece that perfectly accompanies Darren Aronofsky’s latest directorial masterpiece.</p>
<p>ER had been courting UK designer Allison Moore for several years and finally the Cross Creek project created the perfect opportunity to join forces.  ER and Moore worked closely to develop the client’s original concept of a period steam engine traversing a trestle bridge into storyboards before going into production.  A few short days later the first animation test was rendered and within a week the ER team presented the finished theatrical ID to the producers in a screening room at E-Film in Hollywood.  Oliver and Breaux were proud of the results and within a week the new Cross Creek Pictures ID premiered along with <em>BLACK SWAN</em>, to open the 2010 Venice Film Festival with appropriate fanfare.</p>
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		<title>Engine Room cooks up a fresh look for the new Planet Green Series &#8220;Future Food&#8221;</title>
		<link>http://engineroomhollywood.com/news/future-food/</link>
		<comments>http://engineroomhollywood.com/news/future-food/#comments</comments>
		<pubDate>Mon, 12 Apr 2010 19:18:42 +0000</pubDate>
		<dc:creator>intastella</dc:creator>
				<category><![CDATA[Design]]></category>

		<guid isPermaLink="false">http://www.engineroomhollywood.com/news/?p=92</guid>
		<description><![CDATA[On the new Planet Green series FUTURE FOOD, the kitchen is regarded much more as a laboratory environment offering inspiration for a more scientific approach to the logo and graphics package design.  Much as celebrity chefs Omar Cantu and Ben Roche are pushing food preparation into the future in experimental and wild ways, Engine Room has done the same for the show’s look departing from the typical and somewhat tired look of traditional cooking shows.  Engine Room took cues from grade school scientific experiments rather than frying pans and food resulting in a clean and playful look.  The design was so well received at Planet Green that they also adopted it for their promo campaign leading up to the premiere in spring 2010.  ]]></description>
			<content:encoded><![CDATA[<p><span class="news_images_right"><img src="/_library/gfx/_news/Future_Food004.jpg" width="230" height="100" alt="Future Food" /><img src="/_library/gfx/_news/Future_Food002.jpg" width="230" height="100" alt="Future Food" /><img src="/_library/gfx/_news/Future_Food003.jpg" width="230" height="100" alt="Future Food" /><br />
</span></p>
<p>On the new Planet Green series FUTURE FOOD, the kitchen is regarded much more as a laboratory environment offering inspiration for a more scientific approach to the logo and graphics package design.  Much as celebrity chefs Omar Cantu and Ben Roche are pushing food preparation into the future in experimental and wild ways, Engine Room has done the same for the show’s look departing from the typical and somewhat tired look of traditional cooking shows.  Engine Room took cues from grade school scientific experiments rather than frying pans and food resulting in a clean and playful look.  The design was so well received at Planet Green that they also adopted it for their promo campaign leading up to the premiere in spring 2010.  </p>
<p>Future Food premieres March 30th on Planet Green.</p>
<p><a href="http://planetgreen.discovery.com/tv/future-food" onclick="window.open(this.href, '_blank'); return false;">http://planetgreen.discovery.com/tv/future-food<br />
</a></p>
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		<title>Engine Room produces Miller Lite&#8217;s &#8220;Taste Greatness Moment&#8221; campaign on Fox</title>
		<link>http://engineroomhollywood.com/news/miller-lite/</link>
		<comments>http://engineroomhollywood.com/news/miller-lite/#comments</comments>
		<pubDate>Mon, 12 Apr 2010 18:24:53 +0000</pubDate>
		<dc:creator>intastella</dc:creator>
				<category><![CDATA[Design]]></category>

		<guid isPermaLink="false">http://www.engineroomhollywood.com/news/?p=82</guid>
		<description><![CDATA[It had been a while since Gary Hartley, Senior Creative Director at Fox Sports Graphics, had picked Engine Room as a production partner for his many sports graphics projects. There have been years past when ER had produced half a dozen live-action shoots or more for the department, but when he, and Exec Producer Cathy Perow got the Miller/Fox design boards approved by the client, they knew that it was a perfect project for Engine Room.  ]]></description>
			<content:encoded><![CDATA[<p><span class="news_images_left"><img src="/_library/gfx/_news/Miller_Basketball004.jpg" width="230" height="100" alt="Miller Lite" /><img src="/_library/gfx/_news/Miller_Baseball001.jpg" width="230" height="100" alt="Miller Lite"/><img src="/_library/gfx/_news/Miller_Hockey003.jpg" width="230" height="100" alt="Miller Lite" /><br />
</span><br />
It had been a while since Gary Hartley, Senior Creative Director at Fox Sports Graphics, had picked Engine Room as a production partner for his many sports graphics projects. There have been years past when ER had produced half a dozen live-action shoots or more for the department, but when he, and Exec Producer Cathy Perow got the Miller/Fox design boards approved by the client, they knew that it was a perfect project for Engine Room.  </p>
<p>The result was three Miller/Fox “Taste Greatness Moment” game overlay graphics packages.  Each consists of a :15 second introduction piece and a :30 second graphic bed for replay of “Taste Greatness Moments” from the game, for the entire Basketball, Baseball and Hockey seasons.  </p>
<p>As the design contained both a graphic animation side and a live action component, both the Live Action and the Design arms of the studio teamed up on the project.  The one-day Phantom Camera shoot involved assembling a seasoned liquids team to wrangle the beer and product elements.  There was also a motion control element to move the camera on its specific path.  </p>
<p>After a color session at Technicolor, ER veterans Eric Heavens and Dave Piedra then took over with the goal of bringing the design boards to life.  After many weeks of animation, 3D and compositing the three packages were finally delivered and will air on many live sporting events throughout the coming year.</p>
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		<title>Oscar nominated &#8220;A Single Man&#8221; and the recently released &#8220;The Runaways&#8221; graced the doors of Engine Room on their way to critical attention</title>
		<link>http://engineroomhollywood.com/news/a-single-man-and-the-runaways/</link>
		<comments>http://engineroomhollywood.com/news/a-single-man-and-the-runaways/#comments</comments>
		<pubDate>Mon, 12 Apr 2010 17:51:17 +0000</pubDate>
		<dc:creator>intastella</dc:creator>
				<category><![CDATA[Visual Effects]]></category>

		<guid isPermaLink="false">http://www.engineroomhollywood.com/news/?p=76</guid>
		<description><![CDATA[Two independently produced, but critically acclaimed feature films turn to Engine Room for their extensive packages of “invisible effects”.   Clothing Designer Tom Ford and Commercial Director Floria Sigismondi were both first time feature film directors, but you wouldn’t know it.  Colin Firth was granted an Oscar nomination for his leading roll in “A Single Man”, and who knows what’s in store for “The Runaways” Kristen Stewart and Dakota Fanning.]]></description>
			<content:encoded><![CDATA[<p><span class="news_images_right"><img src="/_library/gfx/_news/A_Single_Man_001.jpg" width="230" height="100" alt="A Single Man" /><img src="/_library/gfx/_news/A_Single_Man_002.jpg" width="230" height="100" alt="A Single Man" /><img src="/_library/gfx/_news/A_Single_Man_004.jpg" width="230" height="100" alt="A Single Man" /><br />
</span><br />
Two independently produced, but critically acclaimed feature films turn to Engine Room for their extensive packages of “invisible effects”.   Clothing Designer Tom Ford and Commercial Director Floria Sigismondi were both first time feature film directors, but you wouldn’t know it.  Colin Firth was granted an Oscar nomination for his leading roll in “A Single Man”, and who knows what’s in store for “The Runaways” Kristen Stewart and Dakota Fanning.</p>
<p>Both films were perfectly suited for Engine Room’s boutique style of collaboration as both directors have a meticulous artistic eye for detail.  There were other similarities as well; each was a period project that required VFX assistance to set their backdrop.</p>
<p>Working with Tom Ford on “A Single Man” (The Weinstein Company) was a memorable experience for all the artists at Engine Room.  His perfectionist vision and creative will both challenged and energized the studio.  Engine Room made good on the 120 VFX shots contributed to his film, but not without many entertaining stories along the way.   Besides delivering the extensive effects package, the studio’s live action wing also produced several critical insert shoots in support of the film, further demonstrating how ER brings much more to film projects than just CG support.<br />
<span class="news_images_left"><img src="/_library/gfx/_news/RUN_Runaways_002.jpg" width="230" height="100" alt="The Runaways" /><img src="/_library/gfx/_news/RUN_Runaways_005.jpg" width="230" height="100" alt="The Runaways"  /><img src="/_library/gfx/_news/RUN_Runaways_004.jpg" width="230" height="100" alt="The Runaways" /><br />
</span></p>
<p>On “The Runaways” (River Road/Apparition), the story of Joan Jet and her legendary teenage rock band of the ‘70’s, Engine Room delivered close to 80 VFX shots, which included many period recreation shots.  These scenes took place at the base of the then dilapidated, Hollywood Sign, which was restored to its current state after the movie takes place.  ER’s in-house matte artist Dave Piedra brought an artistic vision to these shots that Sigismondi and the film’s renowned editor Peter Chew were thrilled by.</p>
<p>For both Ford and Sigismondi, their films were absolute labors of love and as independent filmmakers from Nick Cassavetes to John Sayles have discovered, Engine Room matches their passion in its work.  The result is a perfect visual effects playground on which to realize the forward reaching vision of today’s independent filmmakers.</p>
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		<title>Engine Room rolls camera for Larry King Live image spot</title>
		<link>http://engineroomhollywood.com/news/larry-king-live/</link>
		<comments>http://engineroomhollywood.com/news/larry-king-live/#comments</comments>
		<pubDate>Tue, 24 Nov 2009 19:04:24 +0000</pubDate>
		<dc:creator>intastella</dc:creator>
				<category><![CDATA[Live Action]]></category>

		<guid isPermaLink="false">http://www.engineroomhollywood.com/news/?p=86</guid>
		<description><![CDATA[Engine Room is proud to have been tapped by the creatives at CNN On-Air to produce its most recent image spot for Larry King Live. The piece highlights the stature of the broadcast icon, with a unique behind-the-scenes view of his legendary, Los Angeles-based news studio.]]></description>
			<content:encoded><![CDATA[<p><span class="news_images_right"><img src="/_library/gfx/_news/LarryKing002.jpg" width="230" height="100" alt="Larry King" /><img src="/_library/gfx/_news/LarryKing004.jpg" width="230" height="100" alt="Larry King" /><img src="/_library/gfx/_news/LarryKing001.jpg" width="230" height="100" alt="Larry King" /><br />
</span><br />
Engine Room is proud to have been tapped by the creatives at CNN On-Air to produce its most recent image spot for Larry King Live. The piece highlights the stature of the broadcast icon, with a unique behind-the-scenes view of his legendary, Los Angeles-based news studio.</p>
<p>The collaboration with CNN On-Air to produce the spot, demonstrated perfectly the level of trust and excellence for which Engine Room is known. Leaving no room for error, the precise schedule for the shoot was timed out to the minute. Engine Room seamlessly coordinated with CNN show producers and technicians gaining unparalleled access to shoot inside the actual Larry King Studio just hours before the show went on air. When the star arrived the multi-camera HD shoot jumped into gear and when the cameras finally cut, Larry King exclaimed, &#8220;That was the easiest shoot I have ever done!&#8221;</p>
<p>&#8220;Larry was a pleasure to work with&#8221;, says ER cinematographer Dan Schmit. &#8220;It was an honor to collaborate with him and to have the opportunity to fold our production into his tightly produced show.&#8221;</p>
<p>The best part for the crew, besides hanging out with a legend, was listening to his amazing stories in-between set-ups.  &#8220;This was a shoot that none of us will ever forget,&#8221; affirms Schmit. &#8220;It was wildly entertaining with high-pressure stakes all rolled into one.&#8221;</p>
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		<title>Hello Creative Calls On The Engine Room To Spotlight Sony&#8217;s Latest Home Entertainment Wizardry</title>
		<link>http://engineroomhollywood.com/news/sony-altus/</link>
		<comments>http://engineroomhollywood.com/news/sony-altus/#comments</comments>
		<pubDate>Sat, 24 Oct 2009 00:37:29 +0000</pubDate>
		<dc:creator>intastella</dc:creator>
				<category><![CDATA[Live Action]]></category>

		<guid isPermaLink="false">http://www.engineroomhollywood.com/news/?p=73</guid>
		<description><![CDATA[Engine Room's friends at Culver City design and advertising group, Hello Creative, recently turned to Engine Room to help them realize their concept for the product launch of Sony's latest gadget, the Altus wireless home speaker system. The project, which united the design group with Engine Room's brand of turn-key shooting, was shot on ER's home turf at Hollywood Center Studios.]]></description>
			<content:encoded><![CDATA[<p><span class="news_images_left"><img src="/_library/gfx/_news/Sony_Altus_001.jpg" width="230" height="100" alt="Sony Altus" /><img src="/_library/gfx/_news/Sony_Altus_002.jpg" width="230" height="100" alt="Sony Altus" /><br />
</span><br />
Engine Room&#8217;s friends at Culver City design and advertising group, Hello Creative, recently turned to Engine Room to help them realize their concept for the product launch of Sony&#8217;s latest gadget, the Altus wireless home speaker system. The project, which united the design group with Engine Room&#8217;s brand of turn-key shooting, was shot on ER&#8217;s home turf at Hollywood Center Studios.</p>
<p>The Web and In-Store sales campaign examines the multitude of uses the Altus music system offers. The challenge with selling any new gadget is conveying how and why the latest technology is something that will enhance a consumer&#8217;s life.  The Hello Creative campaign does a beautiful job in doing this by following a couple as they transition from room to room via a series of seamlessly interwoven vignettes where we witness each of the new Sony speaker system&#8217;s individual applications and uses.</p>
<p><span class="news_images_right"><br />
	<img src="/_library/gfx/_news/Sony_Altus_003.jpg" width="230" height="100" alt="Sony Altus" /><br />
	<img src="/_library/gfx/_news/Sony_Altus_004.jpg" width="230" height="100" alt="Sony Altus" /><br />
</span><br />
From the foyer where a woman docks her iPhone, to the kitchen, office, living room, dining room and bedroom, the Sony Altus wirelessly beams synchronous music throughout the home. The Hello Design concept depicting the environment in a classic minimalist white world focuses our attention on the product and its ease of use.  The project, which was natively shot in HD, had to live both as a horizontal format for the Sony website and as a vertical 16&#215;9 aspect ratio for in-store monitors at retailers across the country.</p>
<p>From casting to art direction, pre-production to wrap, Engine Room&#8217;s long history of specialty shooting for all kinds of design applications made it the perfect choice to produce this innovative and high-profile live action showpiece. </p>
<p><a href="http://discover.sonystyle.com/altus/"  onclick="window.open(this.href, '_blank'); return false;">View the Sony Altus product website</a></p>
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		<title>Engine Room Spins Magic For Disney&#8217;s &#8220;Wizards Of Waverly Place &#8211; The Movie&#8221;</title>
		<link>http://engineroomhollywood.com/news/wizards-of-waverly-place-the-movie/</link>
		<comments>http://engineroomhollywood.com/news/wizards-of-waverly-place-the-movie/#comments</comments>
		<pubDate>Fri, 23 Oct 2009 15:01:46 +0000</pubDate>
		<dc:creator>intastella</dc:creator>
				<category><![CDATA[Visual Effects]]></category>

		<guid isPermaLink="false">http://www.engineroomhollywood.com/?p=1</guid>
		<description><![CDATA[The number one cable movie of 2009. 11.4 Million viewers.  Five hundred &#34;stunning&#34; visual effects shots. Pretty impressive!
Shot in Puerto Rico, this acclaimed Disney Channel event feature is based on the characters of the hit &#34;Wizards of Waverly Place&#34; television series, now in production on its third season.  The show follows the adventures of Alex Russo (Selena Gomez) and her brothers Justin (David Henrie) and Max (Jake T. Austin) as young teenage wizards growing up in the Greenwich Village neighborhood of NYC.  There is a lot of VFX magic happening on the show, and the new movie takes that to a whole new level.]]></description>
			<content:encoded><![CDATA[<p><span class="news_images_left"><img src="/_library/gfx/_news/Wizards_001.jpg" width="230" height="100" alt="Wizards of Waverly Place - The Movie" /><img src="/_library/gfx/_news/Wizards_002.jpg" width="230" height="100" alt="Wizards of Waverly Place - The Movie" /><img src="/_library/gfx/_news/Wizards_003.jpg" width="230" height="100" alt="Wizards of Waverly Place - The Movie" /><br />
</span><br />
The number one cable movie of 2009. 11.4 Million viewers.  Five hundred &quot;stunning&quot; visual effects shots. Pretty impressive!</p>
<p>Shot in Puerto Rico, this acclaimed Disney Channel event feature is based on the characters of the hit &quot;Wizards of Waverly Place&quot; television series, now in production on its third season.  The show follows the adventures of Alex Russo (Selena Gomez) and her brothers Justin (David Henrie) and Max (Jake T. Austin) as young teenage wizards growing up in the Greenwich Village neighborhood of NYC.  There is a lot of VFX magic happening on the show, and the new movie takes that to a whole new level.</p>
<p>The story follows the family on a trip down memory lane to the tropical vacation paradise where their parents first met. In a fit of rage, the reluctant Alex wishes that her parents had never met.  The wish is granted and they are thrust into an alternate dimension. The kids find they have only a few hours to fix the problem or they will cease to exist.  They take an exotic journey through the island&#8217;s remote rainforest in search of the &quot;Stone of Dreams&quot;, a mystical wizard relic capable or reversing the accidental spell.</p>
<p><span class="news_images_right"><img src="/_library/gfx/_news/Wizards_004.jpg" width="230" height="100" alt="Wizards of Waverly Place - The Movie" /><img src="/_library/gfx/_news/Wizards_005.jpg" width="230" height="100" alt="Wizards of Waverly Place - The Movie" /><img src="/_library/gfx/_news/Wizards_006.jpg" width="230" height="100" alt="Wizards of Waverly Place - The Movie" /><br />
</span>&quot;The interesting thing about this movie from a visual effects perspective was the large variety of shots and sequences.  This allowed us to build a diverse global artist team to execute all the necessary elements&quot;, says VFX Supervisor Dan Schmit, who was present for much of the filming in San Juan early this spring.  As with most television films the post turn-around was very short.  &quot;This made some of the bigger more work-intensive 3D scenes like the Jungle Chasm and NYC Subway sequences, a major challenge&quot;, Schmit add, &quot;but we still delivered an incredible VFX package on time and on budget.&quot;</p>
<p>Engine Room has collaborated on over 25 original Disney Channel Movies and numerous DC television series over the last eight years, but the Wizards Movie was the by far the biggest and most ambitious project yet. Based on its success, there is speculation about a sequel.  Having given the show&#8217;s viewers an incredible visual effects feast with the first film, who knows where the Russo family&#8217;s next adventure will take us?</p>
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		<title>The Mentalist unveils the design side of Engine Room as it rebrands with a new show open</title>
		<link>http://engineroomhollywood.com/news/mentalist-season-2-main-title/</link>
		<comments>http://engineroomhollywood.com/news/mentalist-season-2-main-title/#comments</comments>
		<pubDate>Tue, 22 Sep 2009 00:20:14 +0000</pubDate>
		<dc:creator>intastella</dc:creator>
				<category><![CDATA[Design]]></category>

		<guid isPermaLink="false">http://www.engineroomhollywood.com/news/?p=63</guid>
		<description><![CDATA[CBS's ratings juggernaut &#34;The Mentalist&#34;, continues its roll into a second season with one change; the show's producers called on Engine Room's Design Division to up the ante with a new main title look.  Designer Jason Fisher-Jones passed the test by delivering a stunning Blue Note inspired design that highlights the show's unique style and signature edginess.	]]></description>
			<content:encoded><![CDATA[<p><span class="news_images_right"><img src="/_library/gfx/_news/MNT_Maintitle_Season2_002.jpg" width="230" height="100" alt="The Mentalist Season 2 Main Title" /><img src="/_library/gfx/_news/MNT_Maintitle_Season2_003.jpg" width="230" height="100" alt="The Mentalist Season 2 Main Title" /><br />
</span><br />
CBS&#8217;s ratings juggernaut &quot;The Mentalist&quot;, continues its roll into a second season with one change; the show&#8217;s producers called on Engine Room&#8217;s Design Division to up the ante with a new main title look.  Designer Jason Fisher-Jones passed the test by delivering a stunning Blue Note inspired design that highlights the show&#8217;s unique style and signature edginess.	</p>
<p>While in days gone by a primetime main title was something embellished for up to 45 seconds of screen time, these days networks aim to keep their viewers engaged by cutting them down to as little as 7 seconds or less.  Today&#8217;s design challenge is therefore to create an experience that is compelling, fun to watch and delivers a memorable brand message fast.  The new Mentalist main title successfully does all of that by capitalizing on iconic black &amp; white images of protagonist, Simon Baker intermixed with cool vintage graphics. </p>
<p><span class="news_images_left"><br />
	<img src="/_library/gfx/_news/MNT_Maintitle_Season2_004.jpg" class="right" width="230" alt="The Mentalist Season 2 Main Title" /><br />
	<img src="/_library/gfx/_news/MNT_Maintitle_Season2_001.jpg" class="right" width="230" alt="The Mentalist Season 2 Main Title" /><br />
</span><br />
The choice of who to tap for this task was an easy one as Engine Room has been the go-to company for the show&#8217;s visual effects since the first season.  As a result, there was already an intimate trust between creator Bruno Heller and executive producer Chris Long and their Engine Room effects team.  Executive Producer &amp; VFX Supervisor Michael Caplan worked closely with all parties involved to capture the essence of the series in creating the compelling and classy new look.</p>
<p>Judging by the speed in which the piece shot through the network approval process, it is safe to say that the new open is here to stay and will remain a permanent part of the show for the run of the series.  And based on its devoted fan base, &#8220;The Mentalist&#8221; will continue to entertain and keep viewers guessing for many more seasons to come.</p>
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		<title>The Mentalist on CBS People&#8217;s Choice for Best New Show</title>
		<link>http://engineroomhollywood.com/news/the-mentalist-visual-effects/</link>
		<comments>http://engineroomhollywood.com/news/the-mentalist-visual-effects/#comments</comments>
		<pubDate>Fri, 16 Jan 2009 00:28:39 +0000</pubDate>
		<dc:creator>intastella</dc:creator>
				<category><![CDATA[Visual Effects]]></category>

		<guid isPermaLink="false">http://www.engineroomhollywood.com/news/?p=65</guid>
		<description><![CDATA[Last fall Engine Room Exec. Producer Michael Caplan, put on the Visual Effects Supervisor hat in support of the CBS/Warner Bros. new hit series &#34;The Mentalist&#34;.  The show, which recently reached number one in viewer ratings, follows the story of Patrick Jane, played by Simon Baker, as he works with the California Bureau of Investigation (CBI) on solving high profile cases that require his razor sharp skills of observation.   The episodic, currently in production on its fourteenth installment, was recently singled out by viewers in receiving the People's Choice Award for Best New Show.]]></description>
			<content:encoded><![CDATA[<p><span class="news_images_right"><img src="/_library/gfx/_news/MNT_The_Mentalist_003.jpg" width="230" height="100" alt="The Mentalist" title="The Mentalist" /><img src="/_library/gfx/_news/MNT_The_Mentalist_004.jpg" width="230" height="100" alt="The Mentalist" title="The Mentalist" /><img src="/_library/gfx/_news/MNT_The_Mentalist_001.jpg" class="right" width="230" height="100" alt="The Mentalist" title="The Mentalist" /><br />
</span><br />
Last fall Engine Room Exec. Producer Michael Caplan, put on the Visual Effects Supervisor hat in support of the CBS/Warner Bros. new hit series &quot;The Mentalist&quot;.  The show, which recently reached number one in viewer ratings, follows the story of Patrick Jane, played by Simon Baker, as he works with the California Bureau of Investigation (CBI) on solving high profile cases that require his razor sharp skills of observation.   The episodic, currently in production on its fourteenth installment, was recently singled out by viewers in receiving the People&#8217;s Choice Award for Best New Show.</p>
<p>&quot;The Mentalist&quot; in-road originated through Caplan&#8217;s long standing professional friendship with the show&#8217;s Executive Producer Chris Long.  Having worked together on numerous episodics together over the years, an Engine Room collaboration was natural.  The visual effects work requirements within the production range from creating complex digital matte paintings to the everyday production fixes that every show on the air today relies upon.</p>
<p>While keeping up with the ongoing schedule requirements of a run-away hit has been demanding, Caplan and a focused team of Engine Room artists have enjoyed the work tremendously.   &quot;It&#8217;s always exciting to work on a show that receives both critical acclaim and ratings success and on top of that it&#8217;s truly a pleasure collaborating with longtime friends &amp; colleagues to deliver a great product.  We look forward to many more episodes and seasons to come&quot; says Caplan.</p>
<p>Besides CBS&#8217;s &quot;The Mentalist&quot;, Engine Room provides ongoing Visual Effects vendor services to several new programs as well as some longstanding favorites including: the WB&#8217;s &quot;One Tree Hill&quot;, Disney Channel&#8217;s upcoming &quot;Jonas&quot; which stars the Grammy Nominated Jonas Brothers, Disney XD&#8217;s new upcoming series &quot;Zeke and Luther&quot;, NBC&#8217;s &quot;Chuck&quot; and MTV&#8217;s new upcoming reality show &quot;The Phone&quot;.</p>
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		<title>Engine Room Animates For HBO/Entourage</title>
		<link>http://engineroomhollywood.com/news/entourage-season-5-promo/</link>
		<comments>http://engineroomhollywood.com/news/entourage-season-5-promo/#comments</comments>
		<pubDate>Wed, 16 Jul 2008 00:14:34 +0000</pubDate>
		<dc:creator>intastella</dc:creator>
				<category><![CDATA[Design]]></category>
		<category><![CDATA[Visual Effects]]></category>

		<guid isPermaLink="false">http://www.engineroomhollywood.com/news/?p=55</guid>
		<description><![CDATA[Now through September, HBO is airing an unusual promo designed by Engine Design and executed by Engine Room for the upcoming season of Entourage. Exploring the stylings of a graphic novel, the :60 and :30 second clips follow Vince, Drama, Turtle and E on a jet-set celebrity adventure across Europe before being summoned back to LA by their irascible agent Ari.]]></description>
			<content:encoded><![CDATA[<p><span class="news_images_left"><img src="/_library/gfx/_news/ENT_Entourage001.jpg" width="230" height="100" alt="Entourage Promo" /><img src="/_library/gfx/_news/ENT_Entourage003.jpg" width="230" height="100" alt="Entourage Promo" /><img src="/_library/gfx/_news/ENT_Entourage004.jpg" width="230" height="100" alt="Entourage Promo" /><br />
</span></p>
<p>Now through September, HBO is airing an unusual promo designed by Engine Design and executed by Engine Room for the upcoming season of Entourage. Exploring the stylings of a graphic novel, the :60 and :30 second clips follow Vince, Drama, Turtle and E on a jet-set celebrity adventure across Europe before being summoned back to LA by their irascible agent Ari.</p>
<p>Engine Room coordinated a team of high end illustrators with the single goal of bringing Engine Design&#8217;s original boards to life for this ambitious and highly visible piece.</p>
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		<title>Engine Room Transcends Time For Quid Pro Quo</title>
		<link>http://engineroomhollywood.com/news/quid-pro-quo/</link>
		<comments>http://engineroomhollywood.com/news/quid-pro-quo/#comments</comments>
		<pubDate>Mon, 16 Jun 2008 00:35:24 +0000</pubDate>
		<dc:creator>intastella</dc:creator>
				<category><![CDATA[Live Action]]></category>
		<category><![CDATA[Visual Effects]]></category>

		<guid isPermaLink="false">http://www.engineroomhollywood.com/news/?p=71</guid>
		<description><![CDATA[When independent feature film Quid Pro Quo, was green-lit back in March 2006 by HD Net Films, then it was scheduled to shoot in NY that fall, several production problems arose. Writer/Director Carlos Brooks had penned an essential flashback sequence to be set in a field of blooming tulips. Unfortunately, tulips cannot be found in New York in October, rather outside of Seattle in April. So he and producers Midge Sanford and Sarah Pillsbury turned to Engine Room to solve this scheduling dilemma by seaming footage shot half a year and half a country apart into one sequence.]]></description>
			<content:encoded><![CDATA[<p><span class="news_images_right"><img src="/_library/gfx/_news/QuidProQuo_005.jpg" width="230" height="100" alt="Quid Pro Quo" /><img src="/_library/gfx/_news/QuidProQuo_002.jpg" width="230" height="100" alt="Quid Pro Quo" /><img src="/_library/gfx/_news/QuidProQuo_006.jpg" width="230" height="100" alt="Quid Pro Quo" /><br />
</span><br />
When independent feature film Quid Pro Quo, was green-lit back in March 2006 by HD Net Films, then it was scheduled to shoot in NY that fall, several production problems arose. Writer/Director Carlos Brooks had penned an essential flashback sequence to be set in a field of blooming tulips. Unfortunately, tulips cannot be found in New York in October, rather outside of Seattle in April. So he and producers Midge Sanford and Sarah Pillsbury turned to Engine Room to solve this scheduling dilemma by seaming footage shot half a year and half a country apart into one sequence.</p>
<p>While environmental backgrounds are commonly shot after a live action green screen scene is photographed, to attempt to shoot them <span style="font-style: italic;">first</span> for a complex scene like this was ambitious and required extensive planning. After weeks of detailed storyboarding ER cinematographer and VFX supervisor, Dan Schmit joined Brooks in Seattle to shoot the scenes, sans actors. Blessed with perfect HD shooting conditions the result was a library of provocative footage that ultimately became a visual signature for the film itself.</p>
<p><span class="news_images_left" style="margin-top: 30px;"><img src="/_library/gfx/_news/QuidProQuo_003.jpg" width="230" height="100" alt="Quid Pro Quo" style="margin-top: 0;" /><img src="/_library/gfx/_news/QuidProQuo_004.jpg" width="230" height="100" alt="Quid Pro Quo" /><br />
</span></p>
<p>In the fall when production started up on the East coast, Schmit then joined first unit to ensure the actor green screen elements were shot correctly. After editing, Engine Room then digitally composited the entire scene. According to this year&#8217;s Sundance Film Festival audiences the plan worked, as the film was met with fantastic reviews. Quid Pro Quo opens mid-June in New York and LA before releasing nationwide.</p>
<p>Engine Room is slated to join Brooks on his next picture shooting this summer, Burning Bright.</p>
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		<title>DIRECTV Engages Engine Room for NASCAR Hot Pass</title>
		<link>http://engineroomhollywood.com/news/nascar-hot-pass/</link>
		<comments>http://engineroomhollywood.com/news/nascar-hot-pass/#comments</comments>
		<pubDate>Fri, 16 May 2008 00:32:49 +0000</pubDate>
		<dc:creator>intastella</dc:creator>
				<category><![CDATA[Live Action]]></category>
		<category><![CDATA[Visual Effects]]></category>

		<guid isPermaLink="false">http://www.engineroomhollywood.com/news/?p=69</guid>
		<description><![CDATA[DIRECTV's new &#34;Hot Pass&#34; technology puts viewers behind the wheel in an exciting 200mph racing experience that allows them to view from camera positions all around the track-all live during NASCAR's upcoming broadcast season. So when their in-house creative director Dave Pagani wanted to bring the California Speedway into a suburban neighborhood to sell this point, an Engine Room collaboration was the perfect way to ensure success]]></description>
			<content:encoded><![CDATA[<p><span class="news_images_left"><img src="/_library/gfx/_news/NAS_NascarHotpass01.jpg" width="230" height="100" alt="Nascar Hotpass" /><img src="/_library/gfx/_news/NAS_NascarHotpass06.jpg" width="230" height="100" alt="Nascar Hotpass" /><img src="/_library/gfx/_news/NAS_NascarHotpass02.jpg" width="230" height="100" alt="Nascar Hotpass" /><br />
</span></p>
<p>DIRECTV&#8217;s new &quot;Hot Pass&quot; technology puts viewers behind the wheel in an exciting 200mph racing experience that allows them to view from camera positions all around the track-all live during NASCAR&#8217;s upcoming broadcast season. So when their in-house creative director Dave Pagani wanted to bring the California Speedway into a suburban neighborhood to sell this point, an Engine Room collaboration was the perfect way to ensure success.</p>
<p>The plan involved hoisting an HD camera on a 50ft Technocrane, with a motion control repeat head, out and over pit row during an actual race. &quot;We spent days prepping an elaborate schedule that would maximize every second around the track&#8217;s extremely tight shooting restraints,&quot; says Dan Schmit, DP and VFX Supervisor. &quot;Then the rain hit, and all hell broke loose.&quot; When the delayed race was suddenly full-on with no time to rehearse, the team was forced to free record all the spot&#8217;s camera moves, wild, without the necessary stand-in performances they had so critically planned on. NASCAR Images shooters jumped in to help make up for the limited amount of race time.</p>
<p><span class="news_images_right" style="margin-top: 30px;"><img src="/_library/gfx/_news/NAS_NascarHotpass03.jpg" width="230" height="100" alt="Nascar Hotpass" /><img src="/_library/gfx/_news/NAS_NascarHotpass04.jpg" width="230" height="100" alt="Nascar Hotpass" /><br />
</span><br />
For the spot to work, the racing footage had to match perfectly with the actions of the lead actor who wasn&#8217;t photographed until the following day, so tensions were high on the second location. Thankfully, due to the right mix of experience and luck, it all came together, helped by the fact that Engine Room also produced all the digital effects for Pagani&#8217;s spot. &quot;When things out of our control go wrong on the set,&quot; says Schmit, &quot;it&#8217;s great for our clients to know that the guys shooting their work have the ability and resources to insure its proper completion, even under extreme conditions.&quot;</p>
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		<title>ER Imagines the Future for Inspirada</title>
		<link>http://engineroomhollywood.com/news/er-imagines-the-future-for-inspirada/</link>
		<comments>http://engineroomhollywood.com/news/er-imagines-the-future-for-inspirada/#comments</comments>
		<pubDate>Mon, 16 Jul 2007 00:16:44 +0000</pubDate>
		<dc:creator>intastella</dc:creator>
				<category><![CDATA[Live Action]]></category>
		<category><![CDATA[Visual Effects]]></category>

		<guid isPermaLink="false">http://www.engineroomhollywood.com/news/?p=58</guid>
		<description><![CDATA[Engine Room's recent work includes a launch spot for Inspirada, an ambitious commercial/residential development in Las Vegas, produced for Robertson Wood Advertising and Stella Productions.  Directed and shot by ER owner Dan Schmit, the spot conveys life in the finished community with the real challenge lying in the fact that the actual site is presently only in very early construction.]]></description>
			<content:encoded><![CDATA[<p><span class="news_images_left"><img src="/_library/gfx/_news/Inspirada_001.jpg" width="230" height="100" alt="Inspirada" /><img src="/_library/gfx/_news/Inspirada_002.jpg" width="230" height="100" alt="Inspirada" /><img src="/_library/gfx/_news/Inspirada_003.jpg" width="230" height="100" alt="Inspirada" /><br />
</span></p>
<p>Engine Room&#8217;s recent work includes a launch spot for Inspirada, an ambitious commercial/residential development in Las Vegas, produced for Robertson Wood Advertising and Stella Productions.  Directed and shot by ER owner Dan Schmit, the spot conveys life in the finished community with the real challenge lying in the fact that the actual site is presently only in very early construction.</p>
<p>The shoot, which took place both on a green screen stage and on location, also incorporated ER&#8217;s proprietary &quot;Around the World Rig&quot; camera system.  The AWR was used to create a series of circular camera moves in and around the subject as she travels seamlessly through a wide range of Inspirada locales.</p>
<p>Working with project architects, the ER Digital Effects Unit based their work on actual CAD files when bringing the yet-to-be-built portions of the community to life, all with photo-real success. These rendered 3D backgrounds were then digitally composited with previously shot green screen elements into a fully realized vision of what the city will be like when completed around 2010.</p>
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		<title>Engine Room Contributes to feature films Alpha Dog and Freedom Writers</title>
		<link>http://engineroomhollywood.com/news/alpha-dog-freedom-writers/</link>
		<comments>http://engineroomhollywood.com/news/alpha-dog-freedom-writers/#comments</comments>
		<pubDate>Mon, 15 Jan 2007 23:32:48 +0000</pubDate>
		<dc:creator>intastella</dc:creator>
				<category><![CDATA[Visual Effects]]></category>

		<guid isPermaLink="false">http://www.engineroomhollywood.com/news/?p=36</guid>
		<description><![CDATA[January ushered in the release of two critically acclaimed and highly anticipated projects for which Engine Room was the sole contributor of key visual effects - Universal's Alpha Dog (dir. Nick Casavetes) and Paramount's Freedom Writers (dir. Richard LaGravenese). On both  Los Angeles urban tales, Visual Effects Supervisor and Engine Room Founder Dan Schmit and his team collaborated with filmmakers to give them the visual look and feel sought for on each project.  While neither of these films was what would normally be considered an &#34;effects&#34; movie, Engine Room's role contributed greatly to their overall power.]]></description>
			<content:encoded><![CDATA[<p><span class="news_images_right"><img src="/_library/gfx/_news/Alpha_Dog_004.jpg" width="230" height="100" alt="Alpha Dog" /><img src="/_library/gfx/_news/Alpha_Dog_005.jpg" width="230" height="100" alt="Alpha Dog" /><img src="/_library/gfx/_news/Alpha_Dog_006.jpg" width="230" height="100" alt="Alpha Dog" /><br />
</span><br />
January ushered in the release of two critically acclaimed and highly anticipated projects for which Engine Room was the sole contributor of key visual effects &#8211; Universal&#8217;s Alpha Dog (dir. Nick Casavetes) and Paramount&#8217;s Freedom Writers (dir. Richard LaGravenese). On both  Los Angeles urban tales, Visual Effects Supervisor and Engine Room Founder Dan Schmit and his team collaborated with filmmakers to give them the visual look and feel sought for on each project.  While neither of these films was what would normally be considered an &quot;effects&quot; movie, Engine Room&#8217;s role contributed greatly to their overall power.</p>
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		<title>Engine Room and Deva Studios team up to reveal the inner workings of Lionsgate&#8217;s new theatrical logo</title>
		<link>http://engineroomhollywood.com/news/lionsgates-theatrical-logo/</link>
		<comments>http://engineroomhollywood.com/news/lionsgates-theatrical-logo/#comments</comments>
		<pubDate>Fri, 16 Jun 2006 00:18:47 +0000</pubDate>
		<dc:creator>intastella</dc:creator>
				<category><![CDATA[Visual Effects]]></category>

		<guid isPermaLink="false">http://www.engineroomhollywood.com/news/?p=61</guid>
		<description><![CDATA[From the drama of a darkened theater comes a compelling project driven by the imagination of DevaStudios and the creative execution of Engine Room VFX. This collaboration produced a series of genre-specific theatrical opens for Lionsgate Films and presented Engine Room with the opportunity to create a piece that would potentially be seen at the beginning of every Lionsgate release for decades to come. ]]></description>
			<content:encoded><![CDATA[<p><span class="news_images_left"><img src="/_library/gfx/_news/Lionsgate_004.jpg" width="230" height="100" alt="Lionsgate" /><img src="/_library/gfx/_news/Lionsgate_005.jpg" width="230" height="100" alt="Lionsgate" /><img src="/_library/gfx/_news/Lionsgate_006.jpg" width="230" height="100" alt="Lionsgate" /><br />
</span></p>
<p>From the drama of a darkened theater comes a compelling project driven by the imagination of DevaStudios and the creative execution of Engine Room VFX. This collaboration produced a series of genre-specific theatrical opens for Lionsgate Films and presented Engine Room with the opportunity to create a piece that would potentially be seen at the beginning of every Lionsgate release for decades to come. </p>
<p>This long-lasting impression inspired Engine Room to explore leading creative and technical execution options for the package. The result is three unique opens &#8211; flagship, horror and family &#8211; that use the visual metaphor of gears to relate the magical inner workings of Lionsgate Entertainment, a studio that presents premier entertainment to audiences of all ages.</p>
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		<title>Engine Room delivers a powerful trailer for The Da Vinci Code</title>
		<link>http://engineroomhollywood.com/news/the-da-vinci-code/</link>
		<comments>http://engineroomhollywood.com/news/the-da-vinci-code/#comments</comments>
		<pubDate>Thu, 19 May 2005 23:37:01 +0000</pubDate>
		<dc:creator>intastella</dc:creator>
				<category><![CDATA[Live Action]]></category>
		<category><![CDATA[Visual Effects]]></category>

		<guid isPermaLink="false">http://www.engineroomhollywood.com/news/?p=39</guid>
		<description><![CDATA[With only four weeks to deliver a mega concept theatrical teaser for one the most anticipated movies of next summer, film trailer powerhouse Intralink allied with Engine Room for the complete production execution of their groundbreaking piece of design and marketing genius. Premiering in theaters on the front of Star Wars Episode III without a frame from the actual film, the first DaVinci Code movie trailer takes theater audiences on an intriguing journey beneath the surface of Leonardo Da Vinci's Mona Lisa.]]></description>
			<content:encoded><![CDATA[<p><span class="news_images_right"><img src="/_library/gfx/_news/Davinci_Code_004.jpg" width="230" height="100" alt="The Davinci Code" /><img src="/_library/gfx/_news/Davinci_Code_005.jpg" width="230" height="100" alt="The Davinci Code" /><img src="/_library/gfx/_news/Davinci_Code_006.jpg" width="230" height="100" alt="The Davinci Code" /><br />
</span><br />
With only four weeks to deliver a mega concept theatrical teaser for one the most anticipated movies of next summer, film trailer powerhouse Intralink allied with Engine Room for the complete production execution of their groundbreaking piece of design and marketing genius. Premiering in theaters on the front of Star Wars Episode III without a frame from the actual film, the first DaVinci Code movie trailer takes theater audiences on an intriguing journey beneath the surface of Leonardo Da Vinci&#8217;s Mona Lisa.</p>
<p>ER combined a seamless mix of visionary art direction, live-action shooting and memorable CG effects to keep viewers guessing all the way. Dan Schmit served as Director/DP &amp; VFX Supervisor while EP Michael Caplan helmed all aspects of the production thru post. Art Director Richard Amend brought an experienced painters eye, as CG Supervisor Andrew Honacker led a team of 3D Artists and Compositors on a race across the finish line. Executives at Sony Pictures and the filmmakers at Imagine Entertainment have labeled the piece &quot;historic&quot; for its stunning visuals and powerful emotional impact.</p>
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